Top 10 Guidelines to design SEO friendly website

   The fact cannot be denied that at the recent time, the number of websites on the internet is in millions. The people think that designing the website means having a stunning theme, but it’s not enough to achieve better ranking in a search engine. The important thing you have to understand is the significance of SEO, i.e. Search Engine Optimization. The algorithms used by the search engines are different which they utilize in finding the best results for the users. Your website should be SEO friendly and for this, you must use the SEO guidelines which will help you in order to achieve higher ranking and more traffic on your website. Below are some of the guidelines which you have to follow and these will surely help you in designing SEO friendly website:

1. Make user-friendly and simple Navigation:

   You have to design website navigation in such a way that should be simple and user-friendly as well as descriptive. You know that if the navigation would be simple, then it is an indication of good website. The navigation should be placed on the top of page and on the bottom of page; the navigation buttons can be put. The more eye-catching locations for the users and crawlers are the top and bottom. For every category of the website, you have to avoid the change in template. Otherwise, for the average users the navigation will become more difficult.

2. Updated and Unique Content:

   Make sure that the content should be unique and updated at the time of writing. You cannot copy the content from anywhere like other websites; otherwise this will be detected by the search engine spiders. The content should be optimized and if you are putting some facts in your website content, then these should be taken from relevant source.

3. Avoid excessive use of Keywords:

   No doubt, that the keywords play an essential role in making SEO friendly website. But, you cannot do the keyword stuffing, means more use of keywords. It will make a worse impact on the ranking of your website and also on the image of your brand. You have to use the keywords on different location as you can put keywords in description, Meta tags, image ALT tags, heading tags, URL, footer links of website.

4. Make SEO friendly URL structure:

   The URL structure is more important and this should be SEO friendly for each and every page of website. For search engine crawler and users, it will become easy to find the website information whatever you want to provide.

5. Apply descriptive and appealing images:

   Do not use the large size images, because of these the loading time of webpage will increase. You have to use only the appealing and descriptive images. Multimedia content can be added and after adding, properly optimize that. The ALT tags for pictures should be filled at the time of using the images on web pages.

6. Incorporate social media buttons on your website:

   There are so many people who have thinking that the social media does not create any impact on the ranking of website. It is true, but not completely, because if you will use social media buttons on your website for sharing the content, then your content will get more like and may be shared on the timeline of visitors if they find something useful for them. Due to this reason, your website will receive priority from the search engines.

7. Don’t include hidden text:

   In the past time, for hiding the keywords in content, there was the usage of hidden text so that these particular keywords can be only seen by the search engine spiders. Actually, these are the texts which will not be visible to the users at the time of reading the body of main content. But, at the present time, if any website includes hidden text, then it will be penalized by the search engine and for this, the strict rules have been made. So, the best way is that do not include these texts in content of your website.

8. Insert sitemap for website:

   It is advisable that insert sitemap for your website as it is a very helpful tool, through which all the information about web pages of website can be known by the search engine. It is not only useful for the search engine, but also your website will get good ranking.

9. Use anchor text in content:

   Any clickable text in a hyperlink is an anchor text, link text, link label or link title. It is mandatory to use in the link, because with this, the ranking of a page can be determined. It will make a good impact on search engine as well as on the users. The search engine can understand that what a particular is about and also what a site is about.

10.  Use canonical tag for duplicate content/ webpages:

   Use canonical tag for duplicate URL of your website, www.abc.com or abc.com is same URL but Google considers it tow different url. To resolve this issue we use Canonical tag.

1                     11.   Mobile Friendly:

Your website should be Mobile friendly, as you know nows a days most of people using smartphone. So it is very important to have a mobile friendly website for smartphone user.

   It is strongly recommended that follow these guidelines to design a website which is SEO friendly so that better ranking can be achieved among millions of websites.

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What is keyword and how it is important in SEO?

Definition of Keyword: -

Whenever the people want to find your website with the help of a search engine, at that time they use the keywords. Actually, these are the words or phrases in a web content of your site. These give the summary of a whole web page. When the keyword is entered as a search query, then it is matched with a page and if it is appropriately matching, then that page is shown in the result. With the help of these, your products and services can be easily found out. These have taken an important place in today’s competitive world. Therefore, having keywords in content is very necessary to land out in the competition. Otherwise, you do not exist anywhere. 

 

Importance of keyword: -

SEO uses the keyword to get higher ranking of your website. You have to make sure that for the keywords, the content is optimized. In this, there are certain things that play a crucial role and these are:

1.     1. You know that the keywords play an important role in deciding the future of your site; it means the success or failure. For this, it is essential to make the selection of correct keyword, so that the users without facing any problem can reach to your site. You have to be sure that you have to use those words that can best describe and related to content and are mostly searched on the search engines. To know about the statistics of the popularity of the keywords which you have selected for your products or services as well as how much these are in the competition, you can use the keyword suggestion tools. 

2.     2. The keywords should be placed in the URL, headings, page titles, initial part of first paragraph, image file path or in image alt text, meta tags and most probably in meta descriptions. Along with these, you have to use as an anchor text in back links. 

3.    3.  In your content, you can highlight the keyword and other necessary information by using the bold and italic formatting so that the search engine spider can read and index this information without any hassle.

4.     The other essential thing is keyword density, i.e. the number of occurrences of a particular keyword in your content. The keyword density should be good and you have to focus on this. For major 2 or 3 targeted keywords, 3 to 7 percent keyword density is ideal and for minor, 1 to 2 percent should be maintained. 

How Keyword analysis effect your website?

It is the fact that the keyword is a heart in content’s marketing campaign. In the campaign, the first step is keyword analysis. Through the analysis, you will able to know that what is important for your targeted audience, so that you can make them happy. This offers so many benefits and some are:

Gives insight view of marketing trends: - With the help of keyword analysis, you will get an insight view of the consumer behavior as well as of marketing trends. Because, the trends change constantly and it is very essential to adapt the information that what is more important for audience. If you will know about this earlier, then it can become one of a leading business opportunity. 

Drive more traffic: - For this, you should have to know that what type of keywords can drive more traffic at your website. After this analysis, you can write relevant content in which your audience is interested and can get engaged after reading it. If you want to engage more audience and also want that they should return at your website again and again, then the content must be valuable, meaningful and unique. 

Higher conversion rate: - The relevant content is not only vital to engage visitors, but also to attract qualified traffic. It means if the audience is getting something meaningful in content, then this will lead to higher conversion rate at your website. This will increase net profit of your business. 

Utilize your time in successful keywords: - It is advisable that please utilize your time in creating the content with important and popular keywords so that you can get success. You should have to give priority to your time so that your website can overcome from the bottom line. 

Improves ranking in organic search: - After the keyword analysis, you will know that what the optimal keywords are. The second step is the placement of these keywords at the right place which will improve the sites’ visibility and crawl ability in search engine spiders. It means the overall organic search engine ranking gets enhanced. 

You have to pay attention on these benefits and focus on keyword analysis to get long term success of your website as it is a basic building block to achieve this goal.

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Why SMO is important in Digital Marketing ?

In today’s time, having a web presence is very essential for every business. Because, whenever anyone start searching the about the business or company, at that time they first use search engine platforms like Google or any other. If the scenario is not like this, then your credibility and market position will get seriously affected. If you want to get an online presence of your website, then one of the most important things is marketing of products and brands. It will increase the visibility and also raise awareness among the people. This can be done through the Digital marketing, Social Media Optimization or SMO. 

 You can say it is an association between the search engine optimization and social media. This involves the usage of different social sites like Facebook, Twitter, Pinterest, LinkedIn, YouTube, Tumblr, and so on. With the help of these popular social networking sites, your products and services will get better presentation which will help to make stronger web presence. It does not only include social media sites, but also video sites, RSS feed, blogging sites as well as bookmarking sites.

You have to know the reasons that why SMO is necessary and these are:

Customers can reach anywhere, everywhere: - It means that with the help of video, audio and mobile, the customers can easily reach to your products anywhere and everywhere. It is possible through only one medium, i.e. Social Media Optimization and it is one of extremely important marketing tools. If the more customers will reach you, then you can sell your services to them without any hassle.

Improves brand visibility: - With the help of SMO, you can create a web presence or you can say the identity of your business. This is one of the cost effective methods which help to establishing the brand and also improves the brand visibility. 

Increase more traffic: - No doubt, that SMO is one of a reliable source through which the more traffic will be generated. You can reach to more customers not only of your country, but worldwide. Because, social media sites are gaining more popularity in the whole world and everyone is aware about these at the present time. For this, you do not have the need to make any extra investment in comparison to other advertising medium. 

Raise Search Engine Rankings: - You know that the search engine fetch data from social media channels which include Google+ and so many others and after that the search engine result is shown. For this, the one thing is necessary that is the content should be unique, shareable and relevant. If the content will be better, then the search engine ranking will get raised. 

Useful for lead generation: - Although, SMO is used for the brand awareness, but the usage is not limited up to this. It is highly used for the lead generation. It means you can identify potential customers for your products and brands. It is possible by tapping into social media channels.

I think, you have understood all the above discussed importance about the social media channels and communities which will help you to get an online presence. These will surely help you to get good ranking in Search Engine Page results.  

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25 Tips to Optimize your Website in Search Engine

 Every business owner has a dream that their website should be on the top search in the SERP results. This can be achieved through the website optimization. These will help you to get higher ranking for the keywords and also more traffic on the website. Here are some tips and techniques which can be used to optimize the website and you will get long lasting results.

Digital SEO

1.             Avoid outdated SEO techniques: - It is one of the facts that every year, there is a change or you can say the updating in SEO ranking algorithms. Due to this reason, the SEO techniques which were in usage last year, it is obvious that those will not work today. So, the best option is that do not use the outdated techniques and you have to know about better strategies to get success in SEO.

2.             Keep patience for the results: - The beginners of this field want to see results in some few days, but they do not know that the process of optimization takes time and the results come after several months. For this, they have to be patience and they do not have to discourage themselves.

3.             Provide fresh and unique content: - The crucial part for a website is the content. If you want the crawl and authority for your website, then you have to publish fresh content on daily or weekly basis. Without the uniqueness, higher ranking in Google becomes impossible.

4.              Stay away from optimizing anything: - You have to be very careful while using anchor txt for building links and also you has to avoid keyword stuffing. Because, if the over optimization will occur then Google will penalize you for this.

5.             Write user-friendly content: - At the time of writing the content, your whole focus should be on the readers that what they want from your side. But, it has been observed that the content is written to achieve the goal of getting higher ranking. It is one of the worst things from which you have to keep away yourself and always use user-friendly way of writing.

6.             Conduct research for keywords: - Before using the keyword in your content, conduct proper research so that you can get the view that what mostly people search for. Google Keywords Tool will help you in this task. You also have to know that the demand of the particular keyword is increasing or decreasing.

7.             Good Website speed: - To provide a good experience to the users, website speed is an important factor which you have to consider. If you want the suggestions for speed optimization, then you can take the help of Google PageSpeed Insights. Although, it is not a very tough task to do.

8.             Create user-friendly website: - The website navigation should be easier, because users do not know that from where they can find the content. It is very essential that the website must be user-friendly, so that the users can spend more time and this also increases the chance that they will again visit the website.

9.             Make catchy and relevant titles: - The title of your website must be catchy and unique. You have to use the main keywords in the title, so that the higher rank can be achieved, otherwise, the possibilities are very less. The title should not be more than 55 characters.

10.          Add main keywords in URLs: - The URL should be user-friendly and don’t forget to use main keywords in that. You should have to avoid four hyphens in URL, otherwise it will look spammed. Do not use the underscore, because these will not be treated as space. For example: website.com/search-engine-land.

11.          Include sitemap: - The sitemap is very crucial to be included and especially for thousand pages website, so that the Google can find the important site pages and crawl them without any hassle. For this, numerous methods are available which you can use.

12.          Use unique Meta description: - The Meta description means the summary of your content which is provided to the Google. The main keywords should be included in Meta description tag. These should be unique and relevant for every page, so that the searchers become encouraged to click on the listing.

13.          Place links to internal pages: - It means the content of your site should have the links to other pages and it will give a good experience to the users. When you have to do the interlinking, then use keywords as an anchor text. Anchor text describes about the linked-to page to the search engine spider.

14.          Save website from negative SEO attacks: - Actually, these involves the spammed and low-quality back links that your website gets. It is very essential to protect the website from these types of attacks, and for this, you have to pay more attention on the back links which are coming on the website.

15.          Don’t depend on Google only for traffic: - All the business owners are mainly dependent on the Google so that they can get more traffic. But, you know that if your website will be penalized by the Google for some reason, then the recovery can become a long process. The best option is that you have to search for other search engines also.

16.          Constantly monitor rankings of keywords: - You have to regularly monitor keyword rankings so that you can know about the progress in Google. This is a very crucial step and this will help to get the understanding that what is the position of your website among all the competitors.

17.          Get improvement suggestion from Google tool: - It is advisable that all the website owners have to use the Google webmaster tools. It will help them to get improvement suggestions and also useful to know that all the things are goes wrong or right with your site.

18.          Raise site’s visibility through social media: - Use social media marketing so that the site’s visibility can be raised and use that as a customer service channel and not only to broadcast the content. You can build the relationship to the bloggers with the help of Google Plus and Twitter. You can easily make the relationships and back links through this platform.

19.          Fetch user details with Google Analytics: - Google Analytics is the visitors tracking tool and it is free of cost. With the help of this, you can know more information about the users who are visiting at your site.

20.          Analyze the website before linking: - You should have to protect your website to be linked with the penalized website. For this, you have to do a proper analysis that whether the website is good or bad. If you have the confusion about the quality of a website, then do not follow it. Otherwise, your website gets penalized.

21.          Use optimized images: - To get the highest ranking in Google images, the best option is that do the SEO of the images. For providing better understanding of content, you have to use images. In the images, you should have to include ALT tag, name and descriptions. You can also use the captions which will provide the clear view to the users what the image is about.

22.          Choose short domain for website: - If you do not know that what type of domain you have to use for your website, i.e. long or short, then always opt for the short domain. Because, long domain do not have any value from few past years. The domain should be like that which can be pronounced and also easy to remember.

23.          Solve the issue of broken pages: - Your website might contain the links of the pages that are broken. Here, the meaning of broken is that the pages which are not in existence. So, you have to solve this issue as soon as possible. For this, you can take the help of Google Webmaster tools.

24.          Be careful at the time of back link payment: - You have to avoid the paid back link. These are not good for the SEO. Whenever you have to purchase the banners or advertising links, you have to sure that you are using no follow attribute.

25.          Create mobile-friendly website: - You know that in the coming time, mobile-friendly algorithm will be released and in this, the usability factors will be included. There are so many websites that have the mobile version and these will be rewarded with higher ranking.

You have to practice properly these above tips so that the SEO can be reached at the next level. I want to give you one suggestion in the last that please keep yourself update what are the new strategies available and the changes which will be made by the search engines like Google in the coming time. 

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