What is Digital Marketing and types of Digital Marketing?

Hello guys, I am going to introduce you about Digital Marketing, which are very important tools for the online business at the recent time. Whenever you start search anything, then you get a number of results and you always want to go with the top one. Have you ever thought that what is the reason behind this that some are at the top and some are below? It is all due to these marketing strategies and you should have to learn that what these are

Digital Marketing

Today, the digital marketing (internet marketing, web marketing, online marketing) has become one of a big platform to market or you can say to promote the products or brands through the different forms of digital technologies. It is similar to the internet marketing and in this the internet is used along with the digital television, mobile instant messaging, podcasts, wireless text messaging, mobile apps and many more.

In this marketing, there are so many different techniques which are involved like Search Engine Marketing (SEM), Influencer Marketing, Search Engine Optimization (SEO), content automation, E-commerce marketing, content marketing, optical disks and games and so on which are popular. The range has been extended to the non-internet channels as callback and on-hold mobile ring tones, etc.

There is a very broad application of digital market, every businessman wants to go online and increase his business and profit, Digital marketing provides us a facility to interact a large no. of crowd in a very less time. That’s why it is very first choice of any businessman to promote their business and connect with his relevant market.

As you know Digital Marketing covers a major market of today’s world, it helps you to viral your business over worldwide. You can connect with your relevant traffic and audience anywhere and anytime, digital marketing works like a power booster for your any kind of business; it gives you a lot of new customers and market. You can increase your profit 10 times faster in very limited period of time.

With so many benefits digital marketing here we are introducing some types of digital marketing, which are

1.       Search Engine Optimisation (SEO)

2.       Pay Per Click Advertising (PPC)

3.       Public Relations (PR)

4.       Social Media Marketing.

5.       Content Marketing.

6.       Affiliate Marketing.

7.       Viral Marketing.

8.       Influencer Marketing.

9.       Online/Website Marketing

We will discuss about all points of Digital marketing. Here we are starting with SEO.

What is SEO

SEO stands for Search Engine Optimization. It is a technique or you can say a strategy that helps the website to be ranked at the top among other million websites in the web search engine like Google, Yahoo, Bing and so many others. The results obtained through this are unpaid and commonly referred to as organic or natural results. Through this, the more traffic can be got onto the website; here the traffic means the visitors.

It is the fact that anyone want to visit that website which appears frequently and after visiting, these visitors become the customers. There are so many different kinds of search that are included in SEO and some are local search, news search, image search, video search and many more. There are so many persons who are the professionals in this area and they are the SEO experts. They consider what the people search and these are the keywords, working of search engine and what are the search engines which the people use.

There are two types of SEO.

1.                         White Hat SEO

2.                         Black HAT SEO

Here we will talk about White HAT SEO because black HAT SEO is totally banned by Google, if we use black HAT techniques Google can panelize/ban our website.

White Hat SEO is a technique where we try to improve search engine ranking of our website without breaking any rules and guidelines of search engine. In White Hat SEO we use two main SEO techniques. All SEO revolves around these two techniques, and which are ON PAGE SEO and OFF PAGE SEO.

We will write a full article about ON PAGE or OFF PAGE SEO.