What is ON page SEO and OFF page SEO

On –Page SEO

In order to increase the relevant traffic on your website and to get the highest ranking in search engines, one technique is used, i.e. On-page SEO, which optimize the individual web pages. For the optimization, the attention needs to be pay on both content and HTML source code and it is also done with the technical SEO which includes

·         Meta tags :- These are basically used to provide the information to search engines about the page and the custom meta tags should be used so that the click-through-rate can be increased.

·         Title tags :-  These are vital for both organic results and paid ads and are used by the users. It gives the information that what the page is about, so these must be short and descriptive.  

·         Meta descriptions :- These outline about the topic of page and what the users will find on the page. These will tell the users that what is for them when they will click on the site.

·         Heading tags :- In this, multiple heading tags are involved, i.e. h1 to h6. All have their own usability and are used to determine the different sections of the page.

·         URL strings :- This is used to describe the web page and essential for both search engine and visitors. The URL should be concise, short, and must be read easily. 

·         User-friendly and authoritative content : - Content explains the users that what type of product and service you are offering to them. It should be unique, user-friendly, original and good quality.

·         Keyword targeted content :- Targeting the keyword is very essential and these will help you in the marketing and also offers the value to brand. 

·         Internal links :- It means to create the link within the website page and through this, the navigation becomes easy and it offers a option to visitors to stay on your site for sometime.

·         Image optimization :- The image should be scaled properly and it should be in small size. It should be like that which catch the attention of the user.

·         Mobile responsive :- The website should be responsive and appealing to mobile users, because the people are using mobile to search anything instead of desktop.

·         Site speed :- It is a crucial factor which determines the performance of your site. If the website is faster, then the users will prefer your site over others.

All these have equal importance and should be used together, so that the traffic can be improved and can have higher ranking, otherwise there will not be much more difference in website ranking. These works like the boosters for your site and your target to make the users happy will be achieved. The optimized page will give the strength to your brand and the user experience will be memorable.

Off-Page SEO

It is a technique used to achieve the highest position of your website in the Search engine page results. All the activities in the technique are performed beyond the boundaries of a website. This works as a indicator for the search engines and help them to know that how the other websites and users see the particular website, means what is their view about that site. Actually, in this, the websites that are more useful and have the highest quality have the references or links from other websites which are mentioned on social media or bookmarked. The essential things which matters the most in this technique are:

·         Link Building :-  It involves the building of external links on other websites. It is very important if you want to go away from your competitors and to make your website raking higher.

·         Content sharing:- The sharing of content plays a crucial role to drive the traffic for a website quickly. It can be done by using these methods, which are presentations, social media and video.

·         Blogging:- Through this, the relevant content is provided to the readers as well as web spiders and this will also help you to provide the unique content to Google.

·         Forum Posting:- It involves the building of inbound links of the website. Whenever you will comment on forums, then a link will generate due to the presence and you will become a trusted contributor.

·         Article submission:- It is a very effective method and after posting the article, you will get inbound links which helps to increase the traffic.

·         Press Release:- It is not only beneficial for the ranking higher, but also increase the credibility among all the clients.

·         Yellow Pages:- It helps in the promotion of the business and this is one of an inexpensive way. 

The main benefits associated with this technique which the website owners can get are so many. The one and most popular is the increase in the ranking which will improve the traffic, you will get more links and the mention of social media. The other benefit is the increase in the Page Rank and it is essential so that the Google can know the importance of a website.