What is keyword and how it is important in SEO?

Definition of Keyword: -

Whenever the people want to find your website with the help of a search engine, at that time they use the keywords. Actually, these are the words or phrases in a web content of your site. These give the summary of a whole web page. When the keyword is entered as a search query, then it is matched with a page and if it is appropriately matching, then that page is shown in the result. With the help of these, your products and services can be easily found out. These have taken an important place in today’s competitive world. Therefore, having keywords in content is very necessary to land out in the competition. Otherwise, you do not exist anywhere. 

 

Importance of keyword: -

SEO uses the keyword to get higher ranking of your website. You have to make sure that for the keywords, the content is optimized. In this, there are certain things that play a crucial role and these are:

1.     1. You know that the keywords play an important role in deciding the future of your site; it means the success or failure. For this, it is essential to make the selection of correct keyword, so that the users without facing any problem can reach to your site. You have to be sure that you have to use those words that can best describe and related to content and are mostly searched on the search engines. To know about the statistics of the popularity of the keywords which you have selected for your products or services as well as how much these are in the competition, you can use the keyword suggestion tools. 

2.     2. The keywords should be placed in the URL, headings, page titles, initial part of first paragraph, image file path or in image alt text, meta tags and most probably in meta descriptions. Along with these, you have to use as an anchor text in back links. 

3.    3.  In your content, you can highlight the keyword and other necessary information by using the bold and italic formatting so that the search engine spider can read and index this information without any hassle.

4.     The other essential thing is keyword density, i.e. the number of occurrences of a particular keyword in your content. The keyword density should be good and you have to focus on this. For major 2 or 3 targeted keywords, 3 to 7 percent keyword density is ideal and for minor, 1 to 2 percent should be maintained. 

How Keyword analysis effect your website?

It is the fact that the keyword is a heart in content’s marketing campaign. In the campaign, the first step is keyword analysis. Through the analysis, you will able to know that what is important for your targeted audience, so that you can make them happy. This offers so many benefits and some are:

Gives insight view of marketing trends: - With the help of keyword analysis, you will get an insight view of the consumer behavior as well as of marketing trends. Because, the trends change constantly and it is very essential to adapt the information that what is more important for audience. If you will know about this earlier, then it can become one of a leading business opportunity. 

Drive more traffic: - For this, you should have to know that what type of keywords can drive more traffic at your website. After this analysis, you can write relevant content in which your audience is interested and can get engaged after reading it. If you want to engage more audience and also want that they should return at your website again and again, then the content must be valuable, meaningful and unique. 

Higher conversion rate: - The relevant content is not only vital to engage visitors, but also to attract qualified traffic. It means if the audience is getting something meaningful in content, then this will lead to higher conversion rate at your website. This will increase net profit of your business. 

Utilize your time in successful keywords: - It is advisable that please utilize your time in creating the content with important and popular keywords so that you can get success. You should have to give priority to your time so that your website can overcome from the bottom line. 

Improves ranking in organic search: - After the keyword analysis, you will know that what the optimal keywords are. The second step is the placement of these keywords at the right place which will improve the sites’ visibility and crawl ability in search engine spiders. It means the overall organic search engine ranking gets enhanced. 

You have to pay attention on these benefits and focus on keyword analysis to get long term success of your website as it is a basic building block to achieve this goal.