Top 10 Guidelines to design SEO friendly website

   The fact cannot be denied that at the recent time, the number of websites on the internet is in millions. The people think that designing the website means having a stunning theme, but it’s not enough to achieve better ranking in a search engine. The important thing you have to understand is the significance of SEO, i.e. Search Engine Optimization. The algorithms used by the search engines are different which they utilize in finding the best results for the users. Your website should be SEO friendly and for this, you must use the SEO guidelines which will help you in order to achieve higher ranking and more traffic on your website. Below are some of the guidelines which you have to follow and these will surely help you in designing SEO friendly website:

1. Make user-friendly and simple Navigation:

   You have to design website navigation in such a way that should be simple and user-friendly as well as descriptive. You know that if the navigation would be simple, then it is an indication of good website. The navigation should be placed on the top of page and on the bottom of page; the navigation buttons can be put. The more eye-catching locations for the users and crawlers are the top and bottom. For every category of the website, you have to avoid the change in template. Otherwise, for the average users the navigation will become more difficult.

2. Updated and Unique Content:

   Make sure that the content should be unique and updated at the time of writing. You cannot copy the content from anywhere like other websites; otherwise this will be detected by the search engine spiders. The content should be optimized and if you are putting some facts in your website content, then these should be taken from relevant source.

3. Avoid excessive use of Keywords:

   No doubt, that the keywords play an essential role in making SEO friendly website. But, you cannot do the keyword stuffing, means more use of keywords. It will make a worse impact on the ranking of your website and also on the image of your brand. You have to use the keywords on different location as you can put keywords in description, Meta tags, image ALT tags, heading tags, URL, footer links of website.

4. Make SEO friendly URL structure:

   The URL structure is more important and this should be SEO friendly for each and every page of website. For search engine crawler and users, it will become easy to find the website information whatever you want to provide.

5. Apply descriptive and appealing images:

   Do not use the large size images, because of these the loading time of webpage will increase. You have to use only the appealing and descriptive images. Multimedia content can be added and after adding, properly optimize that. The ALT tags for pictures should be filled at the time of using the images on web pages.

6. Incorporate social media buttons on your website:

   There are so many people who have thinking that the social media does not create any impact on the ranking of website. It is true, but not completely, because if you will use social media buttons on your website for sharing the content, then your content will get more like and may be shared on the timeline of visitors if they find something useful for them. Due to this reason, your website will receive priority from the search engines.

7. Don’t include hidden text:

   In the past time, for hiding the keywords in content, there was the usage of hidden text so that these particular keywords can be only seen by the search engine spiders. Actually, these are the texts which will not be visible to the users at the time of reading the body of main content. But, at the present time, if any website includes hidden text, then it will be penalized by the search engine and for this, the strict rules have been made. So, the best way is that do not include these texts in content of your website.

8. Insert sitemap for website:

   It is advisable that insert sitemap for your website as it is a very helpful tool, through which all the information about web pages of website can be known by the search engine. It is not only useful for the search engine, but also your website will get good ranking.

9. Use anchor text in content:

   Any clickable text in a hyperlink is an anchor text, link text, link label or link title. It is mandatory to use in the link, because with this, the ranking of a page can be determined. It will make a good impact on search engine as well as on the users. The search engine can understand that what a particular is about and also what a site is about.

10.  Use canonical tag for duplicate content/ webpages:

   Use canonical tag for duplicate URL of your website, www.abc.com or abc.com is same URL but Google considers it tow different url. To resolve this issue we use Canonical tag.

1                     11.   Mobile Friendly:

Your website should be Mobile friendly, as you know nows a days most of people using smartphone. So it is very important to have a mobile friendly website for smartphone user.

   It is strongly recommended that follow these guidelines to design a website which is SEO friendly so that better ranking can be achieved among millions of websites.