What is White Hat SEO and Black Hat SEO?

White Hat SEO

In the Search Engine Optimization, there are so many techniques or you can say the tactics and optimization strategies involved that are used to improve search engine performance and one is the White hat SEO. Actually, these are the methods or techniques that strictly follow the rules and regulations of search engine and the integrity of the website will be maintained. The focus is on the human audience. These techniques or tactics will never go beyond the bounds which are defined by the Google. If this technique is used, then the business owners keep their website away from all types of blunders and mishaps. So, it is reliable, legal and also works more efficiently. For example, you can consider the website that has been optimized, but the focus is only on the organic ranking, at that time you can say the White hat SEO technique is used. You know that why the top ranking is desirable? Because, on the search results pages, most of the portion is covered by the paid ads and sponsored links and the portion of organic results is limited, so using this type of strategies is required. The tactics which can be used for improving the website ranking or placement in the search engine results are:

By adding relevant keywords on the page through which the web presence can be enhanced.

By ensuring that the important keywords should be included in the title and URL and not keyword stuffing.

By posting the video content.

By adding the links and buttons which will draw the reader attention and it will force him or her to go into the deep of the site.

On the social media accounts, the links can be featured and with the users interaction in those accounts.

 By making the site navigation easier.

The main focus of this technique is on the original content which is very useful for the people and also for the search engine spiders. Although, with this strategy, achieving the desired goal may be time taking, but the advantage is that the website will never get de-indexed by the search engine. It means that the result will always be significant.

  Black Hat SEO

It is also a technique that is used to improve the ranking of a site on the search engine. In the search engine world, it is also referred to as unethical, illegal and spam de-indexing technique. But, it is just opposite to the White Hat SEO. This strategy does not focus on the human audience and only on the search engine and the main thing is that this does not follow the rules and policies of search engine. It means that people or the spammers try to get more traffic on their website but without following any guidelines that are provided by the search engines like Google, MSN and Yahoo. These are mostly used by those people who want the quick financial return on their website. The result of this tactic will be the website banned and this is done by the search engine and affiliated sites. Some of the tactics which are used by the black hat SEO involves:

Hidden text: - In this, the text color is set as the webpage background and due to this, the repeating phrases or text becomes invisible to the users, but not to the search engine bots.

Keyword Stuffing: - It involves the overuse of a particular term or phrase so that the ranking can be gone higher for that term or phrase. With this, you know that the sounding of a sentence will become awkward.

Cloaking: - In this, the different content or URL is presented to the users in comparison to the search engine spider. The result of this technique is that the experience of the user will become irrelevant. The people also take a risk to get their domain banned permanently.

Doorway Pages: - It is also known as jump pages, gateway pages or bridge pages. In this, the keyword or phrases are targeted by adding the landing pages to a website. These pages are not valuable to the visitors and only meant for getting the attention of a search engine.

Redirects: - These pages are used with the combination of a doorway pages. For the search engines, these are served as a red flag. Through these, the user goes automatically from one page to another.

Duplicate Content: - This involves the creation of copy and paste content so that the content from the different sources can match with each other.  

Interlinking: - It involves the building of hundreds of websites and linked them together so that the network of links can be build. The result of this can be that your website should report as a search engine spam.

All the techniques are against the search engine guidelines due to which the website can be banned. No doubt, that it is a short-term success and can increase the ranking and traffic. But, think of a while, that can you afford the de-indexing of your website? The answer is no. So, the best option is that try to avoid the Black hat SEO and you should have to look at other alternative.