PPC (Pay Per Click) - An Internet advertising Model

It is also known as internet advertising or keyword advertising or cost per click. Today, this is one of the fastest sources on the internet for online advertising. When the people search anything on the Google or on any other search engine, then after that the search results display along with the advertisements that appear alongside on that page. 

 This online model is used by the advertisers for their product or service and they had to pay to the publisher or a website owner, whenever any visitor clicks on the advertisement.  When the ad is clicked, then the visitor will redirect on the advertiser’s website and this will help them to launch the product in the market and to get the visitors. The main motive of using this model by the advertisers is to only get more traffic for that particular keyword. It is a very cost effective method and it will also help to beat the competitors of online business, as it is the fact that doing the business online is not an easy task. This advertising model will help the business owner to achieve the desired goal. With the search engines, advertisers use the bidding system for the keywords. But, the content sites do not use the bidding system and instead of this, they charge the fix price on each click. This model is also used by the social networking sites like Face book and Twitter.

 

You know that when the advertisement will display? It will appear only when the query for the keyword will match with the keyword list provided by the advertiser and also when the relevant content will be displayed by the content website. These types of advertisements are known as sponsored ads or sponsored links which appears above or adjacent to the search engine result pages. The basic formula through which the pay-per-click is calculated:

                                 Pay-per-click ($) = Advertising cost ($) / Ads clicked (#)

Before the PPC campaign, the advertiser has to decide which type of terms the audience will search and according to that they have to choose keywords. The ads should be created in such a manner that can speak the need of the visitor. It means that the ad should be informative as well as attractive, which can capture the consumer’s attention. Through this advertising method, the ads will get the top position and eliminate the need to spend time on other web development strategies. So, you do not have to think anymore before investing in this campaign, because it will always be worthy for an advertiser.