25 Tips to Optimize your Website in Search Engine

 Every business owner has a dream that their website should be on the top search in the SERP results. This can be achieved through the website optimization. These will help you to get higher ranking for the keywords and also more traffic on the website. Here are some tips and techniques which can be used to optimize the website and you will get long lasting results.

Digital SEO

1.             Avoid outdated SEO techniques: - It is one of the facts that every year, there is a change or you can say the updating in SEO ranking algorithms. Due to this reason, the SEO techniques which were in usage last year, it is obvious that those will not work today. So, the best option is that do not use the outdated techniques and you have to know about better strategies to get success in SEO.

2.             Keep patience for the results: - The beginners of this field want to see results in some few days, but they do not know that the process of optimization takes time and the results come after several months. For this, they have to be patience and they do not have to discourage themselves.

3.             Provide fresh and unique content: - The crucial part for a website is the content. If you want the crawl and authority for your website, then you have to publish fresh content on daily or weekly basis. Without the uniqueness, higher ranking in Google becomes impossible.

4.              Stay away from optimizing anything: - You have to be very careful while using anchor txt for building links and also you has to avoid keyword stuffing. Because, if the over optimization will occur then Google will penalize you for this.

5.             Write user-friendly content: - At the time of writing the content, your whole focus should be on the readers that what they want from your side. But, it has been observed that the content is written to achieve the goal of getting higher ranking. It is one of the worst things from which you have to keep away yourself and always use user-friendly way of writing.

6.             Conduct research for keywords: - Before using the keyword in your content, conduct proper research so that you can get the view that what mostly people search for. Google Keywords Tool will help you in this task. You also have to know that the demand of the particular keyword is increasing or decreasing.

7.             Good Website speed: - To provide a good experience to the users, website speed is an important factor which you have to consider. If you want the suggestions for speed optimization, then you can take the help of Google PageSpeed Insights. Although, it is not a very tough task to do.

8.             Create user-friendly website: - The website navigation should be easier, because users do not know that from where they can find the content. It is very essential that the website must be user-friendly, so that the users can spend more time and this also increases the chance that they will again visit the website.

9.             Make catchy and relevant titles: - The title of your website must be catchy and unique. You have to use the main keywords in the title, so that the higher rank can be achieved, otherwise, the possibilities are very less. The title should not be more than 55 characters.

10.          Add main keywords in URLs: - The URL should be user-friendly and don’t forget to use main keywords in that. You should have to avoid four hyphens in URL, otherwise it will look spammed. Do not use the underscore, because these will not be treated as space. For example: website.com/search-engine-land.

11.          Include sitemap: - The sitemap is very crucial to be included and especially for thousand pages website, so that the Google can find the important site pages and crawl them without any hassle. For this, numerous methods are available which you can use.

12.          Use unique Meta description: - The Meta description means the summary of your content which is provided to the Google. The main keywords should be included in Meta description tag. These should be unique and relevant for every page, so that the searchers become encouraged to click on the listing.

13.          Place links to internal pages: - It means the content of your site should have the links to other pages and it will give a good experience to the users. When you have to do the interlinking, then use keywords as an anchor text. Anchor text describes about the linked-to page to the search engine spider.

14.          Save website from negative SEO attacks: - Actually, these involves the spammed and low-quality back links that your website gets. It is very essential to protect the website from these types of attacks, and for this, you have to pay more attention on the back links which are coming on the website.

15.          Don’t depend on Google only for traffic: - All the business owners are mainly dependent on the Google so that they can get more traffic. But, you know that if your website will be penalized by the Google for some reason, then the recovery can become a long process. The best option is that you have to search for other search engines also.

16.          Constantly monitor rankings of keywords: - You have to regularly monitor keyword rankings so that you can know about the progress in Google. This is a very crucial step and this will help to get the understanding that what is the position of your website among all the competitors.

17.          Get improvement suggestion from Google tool: - It is advisable that all the website owners have to use the Google webmaster tools. It will help them to get improvement suggestions and also useful to know that all the things are goes wrong or right with your site.

18.          Raise site’s visibility through social media: - Use social media marketing so that the site’s visibility can be raised and use that as a customer service channel and not only to broadcast the content. You can build the relationship to the bloggers with the help of Google Plus and Twitter. You can easily make the relationships and back links through this platform.

19.          Fetch user details with Google Analytics: - Google Analytics is the visitors tracking tool and it is free of cost. With the help of this, you can know more information about the users who are visiting at your site.

20.          Analyze the website before linking: - You should have to protect your website to be linked with the penalized website. For this, you have to do a proper analysis that whether the website is good or bad. If you have the confusion about the quality of a website, then do not follow it. Otherwise, your website gets penalized.

21.          Use optimized images: - To get the highest ranking in Google images, the best option is that do the SEO of the images. For providing better understanding of content, you have to use images. In the images, you should have to include ALT tag, name and descriptions. You can also use the captions which will provide the clear view to the users what the image is about.

22.          Choose short domain for website: - If you do not know that what type of domain you have to use for your website, i.e. long or short, then always opt for the short domain. Because, long domain do not have any value from few past years. The domain should be like that which can be pronounced and also easy to remember.

23.          Solve the issue of broken pages: - Your website might contain the links of the pages that are broken. Here, the meaning of broken is that the pages which are not in existence. So, you have to solve this issue as soon as possible. For this, you can take the help of Google Webmaster tools.

24.          Be careful at the time of back link payment: - You have to avoid the paid back link. These are not good for the SEO. Whenever you have to purchase the banners or advertising links, you have to sure that you are using no follow attribute.

25.          Create mobile-friendly website: - You know that in the coming time, mobile-friendly algorithm will be released and in this, the usability factors will be included. There are so many websites that have the mobile version and these will be rewarded with higher ranking.

You have to practice properly these above tips so that the SEO can be reached at the next level. I want to give you one suggestion in the last that please keep yourself update what are the new strategies available and the changes which will be made by the search engines like Google in the coming time.